Author Tobias Leenaert / The Vegan Strategist

My name is Tobias Leenaert. I am the author of How to Create a Vegan World: a Pragmatic Approach (Lantern Press, 2017). I think about strategy and give presentations world wide about vegan advocacy. Most of those are part of trainings that I give together with Melanie Joy, for the Center for Effective Vegan Advocacy (CEVA). I’m also co-founder of ProVeg International, a new pro-vegan food awareness organization that wants to reduce the consumption of animal products worldwide with 50% by 2040. And I identify as an Effective Altruist. I think about the best ways to achieve a compassionate society. I’m also a slow opinionist. Click to see author's profile.

Campaigns
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To figure out what kind of activism you should do, find the intersection between what you love, what you’re good at, and what makes the biggest difference.

Culture
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By all means, be vegan, but let’s not make a fetish out of our personal consumption, at the cost of our attention to other things that may impact the lives of animals much, much more.

Diets
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In the end, we can’t make other people do anything. But we can influence them in the right direction and help them open their heart and minds.

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