Animal Rights Campaign Sets National Record in India!


The Federation of Indian Animal Protection Organisations’ Living Free campaign has set a record for holding the largest awareness drive for animal rights in Indian history! Featured in the Limca Book of Records 2017, Living Free reached out to 1.33 lakh [133,000] people in 12 cities in just eight short weeks! Our impact measurement studies show that this vegan outreach will save 66,500 animals from ending up on people’s plates.

Proudly called the ‘Compassion Crusade’, FIAPO’s Living Free team and Vegan Outreach collectively reached out to people via leafleting, video screening and one on one talks in Delhi, Lucknow, Varanasi, Jaipur, Udaipur, Ahmedabad, Surat, Mumbai, Pune, Coimbatore, Bangalore and Chennai. These tried and tested methods not only substantially decreased the consumption of animals in people’s diets, but also helped bring together the nationwide community of animal rights activists, previously spread out and isolated across the country.


The Limca Book of Records’ national recognition is a victory for all of us who’ve worked tirelessly through the years to fight for the rights of farmed animals. With this milestone under the belt, we are all set to double our outreach in 2017.

Will you join us to set the next big record? Find out how you can help!

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FIAPO is India's apex animal rights organization. As the collective voice of the animal rights movement in India, FIAPO is the catalyst that protects the interests and rights of animals on local and national levels - through education, research, lobbying, mobilization, networking, training and direct action. Created for the movement, by the movement, FIAPO is India’s only national federation. It has over 80 members and over 200 supporter organizations across the country. Click to see author's profile.

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