Site-Wide Activity

A really interesting article. We included Bill Moyer’s social change framework (in brief, and among others) in our Strategic Advocacy course. See:
http://worldanimal.net/social-change
I think it is vital that animal protection advocates understand their role as agents of social change, and learn from studying other successful social change movements. That’s why the first Module of our course covers social change (including social change frameworks and movements). All too often we in the animal protection movement fill our time on short-term ‘fire-fighting’ practical activities, sometimes causing us to lose sight of the longer-term goal of changing society to respect and protect animals (through advocacy and education/awareness). But in the end, it is only this strategic and proactive work which will achieve our goals in a sustainable way.