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As Americans continue turning away from milk, an industry group is pushing back at its critics with a social media campaign trumpeting the benefits of milk. The association says it needs to act because attitudes about milk are deteriorating more rapidly, with vegan groups, non-dairy competitors and other perceived enemies getting louder online. http://www.nola.com/food/index.ssf/2015/01/milk_get_real_campaign_fight.html

Milk industry fights back against vegan groups, 'anti-dairy folks'Total milk sales volume has declined 12 percent since 2009. One factor chipping away at milk's dominance is the growth of non-dairy alternatives.