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“’I think that public support for conservation efforts, as well as efforts to increase the well-being of animals is very high — perhaps as high as it has ever been,’ Bruskotter said. ”But this won’t translate into more conservation until we have a funding model that isn’t so tied to consumptive forms of outdoor recreation.’”
https://www.washingtonpost.com/news/animalia/wp/2016/09/20/americans-love-animals-more-than-they-used-to-even-scary-ones/?wpisrc=nl_rainbow&wpmm=1

Americans love animals more than they used to — even ‘scary’ onesWolves, sharks, bats and coyotes have better reputations now than they did in a survey 40 years ago.