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“As reducetarians, we share an ultimate goal – to end the animal agriculture industry as we know it. We should focus on our commonality and not let what Kateman calls ‘horizontal hostility’ prevent us from working together. Freud referred to this unfortunate phenomenon as ‘the narcissism of small differences,’ when people with a lot in common find it harder to get along than with people whose opinions are diametrically opposite. We need to avoid falling into that trap.”
https://www.treehugger.com/green-food/how-be-reducetarian.html

How to be a reducetarianThis term is meant to include all people striving to reduce consumption of animal products.