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“That less aggressive approach is winning a lot of new converts, but for veterans such as Barford it’s still an evangelical movement with an irreducible political message. ‘Our challenge with VegFest is to combine the feelgood factor, the fun and sociable atmosphere, with quite a strong moral and ethical standpoint. We want to attract people in without putting them off, but then once we’ve got them in, we don’t want them to walk away thinking this is just a health fad, just food and shopping and entertainment.’ He thinks the rise of Jeremy Corbyn – a vegetarian of almost 50 years, who has recently spoken about his admiration for his vegan friends – has helped fuel ‘a definite appetite for justice. Justice is no longer a dirty word, people can have a conversation about justice for the 70bn animals killed for food, without being shot down and screamed at as a radical extremist – and I think Corbyn has helped a bit, with the way he’s won over a bit of the middle ground.’ One influential factor that comes up regularly when talking to new vegan converts is a series of polemical online documentaries, or ‘advocacy films,’ many of them on streaming services such as Netflix, documenting the damage animal agriculture does to the environment, or meat-eating does to human health, or exposing gory scenes in slaughterhouses and factory farms.”
https://www.theguardian.com/lifeandstyle/2018/apr/01/vegans-are-coming-millennials-health-climate-change-animal-welfare?utm_source=esp&utm_medium=Email&utm_campaign=GU+Today+USA+-+Collections+2017&utm_term=269769&subid=9773987&CMP=GT_US_collection