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“One of the rejected PETA ads showed a pig with text below reading,
‘I’m ME, Not MEAT. See the Individual. Go Vegan.’ The ads were rejected for violating several of WMATA’s guidelines…At the same time, WMATA has accepted a wide variety of advertisements that do convey viewpoints on controversial issues. For example, while WMATA rejected PETA’s ad for a vegan diet, it accepted an ad from a restaurant showing a tasty dish and labeled ‘PORKADISE FOUND.’”
https://www.aclu.org/news/aclu-sues-dc-metro-over-rejection-first-amendment-ad#_=_

ACLU Sues DC Metro Over Rejection of First Amendment AdWASHINGTON — The American Civil Liberties Union and its affiliates in the District of Columbia and Virginia today challenged the Washington area transit system’s advertising restrictions as violations of the First Amendment. The free speech lawsuit follows the rejection of ads from four groups that hail from across the political spectrum, images of which are here.